The Diamond Hub of Johannesburg
Johannesburg, often dubbed the “City of Gold,” is not only renowned for its rich gold deposits but also plays a pivotal role in South Africa’s diamond industry. The city’s diamond hub is a testament to its historical and contemporary significance in the global gem market.


Rosebank Diamond Hub
Situated at 3 Sturdee Avenue in the upscale suburb of Rosebank, the Rosebank Diamond Hub serves as a central point for various diamond-related enterprises. This hub is home to several notable organizations:
- Corlia Roberts Diamond College: Offers comprehensive training programs in diamond grading and evaluation. (Moved to South Coast KZN)
- Diamond Dealers Club of South Africa (DDCSA): Provides a platform for diamond traders to engage in buying, selling, and discussing industry trends. The DDCSA is a member of the World Federation of Diamond Bourses.
- Diagem Diamonds: A leading supplier of polished diamonds in South Africa, located at 5 Sturdee Avenue.
- The Gold Guys: Experts in purchasing gold, diamonds, silver, and platinum, ensuring clients receive competitive offers for their valuables.
- Thoko’s Diamonds: Specializes in authentic South African diamonds, offering a range of exquisite pieces.
The Rosebank Diamond Hub’s strategic location and concentration of industry players make it a vital center for diamond trade in Johannesburg.
Paragon Diamond Hub
Located at The Paragon Building, 1 Kramer Road, Bedfordview, Johannesburg, the Paragon Diamond Hub is another significant establishment in the city’s diamond landscape. This hub caters to businesses involved in the jewelry and precious metals industries. Notable entities within this hub include:
- 3 DIAM TECHNOLOGIES SA: Leading Diamond Cutting Works
- We Trade Diamonds: A platform facilitating the buying and selling of diamonds, offering a range of services to clients.
The Paragon Diamond Hub’s modern facilities and specialized focus make it an essential part of Johannesburg’s diamond industry.
Both the Rosebank and Paragon Diamond Hubs play pivotal roles in sustaining Johannesburg’s status as a global diamond trade center, providing platforms for trade, and industry collaboration.

A Historical Perspective
The discovery of diamonds in the late 19th century transformed Johannesburg into a bustling epicenter for gem enthusiasts and traders. Notably, diamonds unearthed from ancient rock formations in the Johannesburg area between 1890 and 1930 have provided invaluable insights into Earth’s early history. These gems, preserved for over three billion years, have been instrumental in understanding geological processes from eons past.
Modern-Day Diamond Trade
Today, Johannesburg remains a cornerstone of South Africa’s diamond trade. The Diamond Dealers Club of South Africa, located at 3 Sturdee Avenue, Rosebank, serves as a central hub for diamond traders. This establishment provides a platform for members to engage in buying, selling, and discussing industry trends, ensuring that Johannesburg remains at the forefront of the diamond trade.
The South African Diamond and Precious Metals Regulator (SADPMR) is a state-owned entity established under the Diamonds Act of 1986. Its primary mission is to regulate the diamond and precious metals industries in South Africa, ensuring compliance with relevant legislation, facilitating skills transfer, supporting business development, promoting equitable access to resources, and encouraging local beneficiation. Through its regulatory oversight, the SADPMR plays a crucial role in maintaining the integrity and growth of South Africa’s diamond and precious metals industries.
Educational and Training Centers
For those keen on delving deeper into the diamond industry, Johannesburg offers several educational avenues. Institutions like the Corlia Roberts Institute of Diamonds have historically provided comprehensive courses on rough diamond evaluation, grading, and pricing. While we relocated to the South Coast, KwaZulu-Natal, in 2020, we continue to offer online courses and assistance for individuals aiming to acquire a diamond dealer license.
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